Joe Lamberti founded SMART Marketing Partners, LLC to help local business target their best potential customers and deliver their advertising message more cost effectively.

Additionally, as the President/CMO of Money Mailer Burlington County & Trenton, Joe operates a local direct mail franchise of this top-ranked national direct marketing company. He works with a variety of local businesses in Automotive, Food Service/Restaurant, Health & Beauty, Home Improvement, Grocery & Drug, Pizza, and Retail businesses, to implement direct response & promotion programs that build sales, track results and deliver solid ROI.

Over a 30 year advertising & marketing career, Joe has also held management positions and business development positions with:

• Money Mailer Direct Marketing – Shared mail, solo mail, internet and mobile phone marketing.
• WorkPlace Media – Sales promotions and sampling, targeting the at-work consumer.
• ADVO, Inc. (Now Valassis/RedPlum) – Full service Targeted Direct Mail Marketing.
• Verizon Information Services – Yellow Pages, Direct Mail, and Online advertising.
• Fairway Advertising – New media startup of The Golf Network, for golfer-directed Outdoor and Online advertising.
• TMP Worldwide / Earle Palmer Brown – National Yellow Pages Media and directional marketing agencies.
• R.H. Donnelley – Yellow Pages local advertising sales agency.

Joe has worked with countless advertising clients across the country such as: Anthony & Sylvan Pools, Burlington Coat Factory, Cadbury Adams/Schweppes, Calico Corners, Dollar Rent A Car, Friendly’s Restaurants, Giant Eagle Grocery, Jiffy Lube, MBNA/Bank of America, US Cellular, and many more, to provide effective strategic marketing solutions. 

Consistently focused on client service over his career, Joe has been a President’s Club Award Winner, Chairman’s Circle Member, Diamond Achiever, Quota-Makers Club Member, Distinguished Award Winner, and Distinguished Sales Performance Club Member. 

With an Masters Degree-Marketing from Drexel University, and a BS-Marketing from the University of Maryland, Joe is also an Adjunct Professor at the Business Schools of Drexel University, Burlington County College, and Camden County College.